Basically, an MVP should be everything you need to start generating feedback and even leads, nothing more.
But what should your MVP be “minimum”? Here is a checklist of must-dos for an MVP website:
- Serve at least one specific target group . At a later stage, you can add additional audiences or divide the main target group into several segments.
- Resolve and resolve at least one user issue . Using MVP, you should be able to test this initial solution. Until later, you may suggest other ways to solve the same problem, or if a related problem arises, a solution as well.
- Have a clean, well-designed user experience. MVP should not be complicated or confusing, but rather simple and smooth. What’s really important is not to consider all UX assumptions, but to start with a single process that can be tested.
- Easy to develop and quick to start . An MVP shouldn’t be too complicated to create, and with the right tools, you should be up and running within a month.
It’s really that simple – if your MVP doesn’t provide the above features, it’s not the lowest possible website, neither viable nor valuable for your project. The Netherlands Mobile Number more complex it is, the higher the risk and cost.
So here’s how to do it:
Step 1: Determine the Scope of the MVP – How Many User Interactions Are Needed to Test Your Hypotheses? Then verify the solution you provided. If you’re a B2B company with a small audience, you might start with a hundred installs (signups or downloads). If you target a larger market with a B2C solution, you can reach thousands.
Also, make sure you’re calculating feedback and desired actions from a real representative of your target audience (rather than random users or an extended circle of friends).
Step 2: Make sure to define the final project goals and success criteria. Understand what your customers want and why they buy your service or product. This way, you will be able to define why it should exist and how to address the current gap. Here are a few questions for you to answer:
- Why are we starting this project?
- What problem do we solve and how do we solve it?
- How do we know if we are a success or a failure?
- What metrics should we use to measure progress and success?