Display ads. Are they a cheap alternative to search ads to help drive conversions, or are they just a huge waste of money?
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With their vast reach, low cost per click, and colorful imagery, are they really as profitable as other ad campaigns?
Believe it or not, display ads have the highest levels of fraudulent activity when compared to any other type of ad campaign.
In this eye-opening article, we’ll be taking a look at why display ads might not be as good as they seem. To get things started, we’ll take a look at what click fraud is and how it’s plaguing millions of advertisers.
Following on from that, we’ll look at why display ads have the highest level of fraud and how you can fight back.
But that’s not all, we’ll also be giving away an awesome resource to every reader that will significantly help improve the profitability of their display campaigns.
What Is Click Fraud?
Click fraud is a type of ad fraud specific to pay-per-click (PPC) campaigns and has been around since the advertising model was invented.
As the PPC name suggests, advertisers who run these types of campaigns pay for every click they receive.
But what if a click isn’t legitimate and is from an automated robot, or a malicious repeat clicker?
You might think advertising networks already stop this from happening, but that certainly isn’t always the case.
Over the past several years there have been various lawsuits with the likes of Google and Facebook over fraudulent clicks.
Just this year there is an ongoing case between Motogolf.com vs Top Shelf relating to click fraud activity, and in 2006 alone Google had to pay out $90 million to Lanes Gifts and Collectibles for the click fraud they experienced.
With any advertiser at the risk of receiving bogus clicks, it’s clear to see why it’s such a big problem in the industry. Ad networks want to sell as many clicks Pakistan Mobile Number as possible to make their money, while advertisers only want to pay for clicks they deem legitimate.
Who’s Responsible for Click Fraud?
When it comes to who is behind click fraud, there are several key participants, each with a different motive.
One of the biggest culprits of click fraud can be defined as competitors. Or anyone who is competing with you on the same keyword.
Since competitors are running PPC ads, they understand that every click comes with a cost. By purposely clicking on other advertiser’s ads, they can effectively waste budget and reduce marketing exposure.
There’s a fine balance to be had here between increasing your competitors.’ CTR too much that their. CPC begins to decrease, but get the balance right and the attack can be devastating.
Disgruntled customers can wreak havoc on any type of ad campaigns with their continuous clicking.
Whether they received bad service, or just hate the company. These continuous clicks can quickly add up – and can easily look like legitimate browsing activity at first glance.
In recent years the growth of mobile apps has been unprecedented. When it comes to making money from the apps. Aside from in-app purchases, many developers resort to using ads to make money.
Yet many developers use unethical practices such as ad stacking. Ad injections, and clicking ads in the background to fool advertisers out of their ad spend.
The drug trade is so last decade.
Ad fraud is now the second-largest organized criminal enterprise in. The world and growing each year – yet criminals are much less likely to get caught.