Short Video Competitive Analysis Douyin and Kuaishou are on their own, where should the “Weishi” go?

Today, with the homogenization of short video APP functions, head products with more traffic and content occupy a large market share. With the development of technology, the information communication media is becoming more  and more diversified. The key point of the development of short video APP is not only the current traffic, but also the control of new trends in the future. Aspects began to be laid out.

How popular are short videos?

In 2016, the number of short video users exceeded 100 million. Two years later, in 2018, this number reached 500 million. And Switzerland Phone Number the number of users in 2018 increased by 107% year-on-year, an increase of more than double.

 

In 2018, the market size of the short video industry reached 46.71 billion yuan, a year-on-year increase of 744.7%. The huge user scale has brought high commercial value to the short video industry. It is predicted that in 2020, the market size of the short video industry will reach 150.64 billion yuan.

 

Compared with June 2018 and June 2019, short videos are in the top 1 per capita monthly usage time in the pan-entertainment industry, and the year-on-year growth rate has reached 8.6%, while online videos and mobile games have shown a negative growth trend. This shows that short videos cater to users’ fragmented entertainment scenarios in their unique form, thereby gaining users’ attention and traffic.

Why are short videos popular?

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From 2010 to 2011, 3G networks began to be popularized, and at the same time, smartphones began to gradually expand their market share. At this time, the mobile Internet has been deployed. In March 2011, “GIF Kuaishou” was born. At that  time, Kuaishou was a mobile application used to create and share GIF pictures. Pictures and text were the most popular forms of multimedia information delivery at that time.

In 2014, 4G began to replace 3G, allowing users to access the Internet at speeds up to 100Mbps. The improvement of communication technology has provided the foundation for the development of mobile applications mediated by video. At the same time, 2014 is also the first year of China Mobile’s short video. With the development and change of technology, people’s living habits

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